New Horizons of South Dakota

Nomad Marketing provided monthly strategic support to New Horizons of South Dakota. We managed their daily needs and their long-range strategies.

Summary/Highlights

New Horizons Computer Learning Center of South Dakota provides classroom and on-line instruction in IT, healthcare and administrative disciplines.  Following an acquisition, New Horizons wanted to develop a long-range growth plan and establish the company as the premier technology learning destination in the upper Midwest.

Helping New Horizons plan for the future

New Horizons identified a need for long range strategic planning to help define new growth opportunities and better ways to connect with current customers. They identified 3 primary goals:

• Increase repeat business from existing clients
• Establish a new healthcare learning program focused on individual students
• Improve marketing consistency and success

Strategy and execution

Nomad Marketing developed a comprehensive marketing plan, including market analysis, competitive analysis, account planning, sales training and communications strategy. We also provide ongoing marketing management support, freeing New Horizons to focus on other operational activities. Our activities include:

• Healthcare program launch plan
• Event planning
• PR development and media relations
• Sales training
• Advertising planning and execution
• Online marketing

New programs and process

• Significant new consumer program
• Solidified marketing process
• Consistent marketing execution