Freewheel Bike

Nomad Marketing helped launch the Freewheel Bike Midtown Bike Center by hosting and publicizing a Grand Opening Media event, generating over 1,000,000 media impressions.

Summary/Highlights

Freewheel Bike has partnered with the City of Minneapolis and the State of Minnesota’s Non-Motorized Transportation Pilot Project to create the Freewheel Bike Midtown Bike Center. This unique facility provides everything new and veteran bicycle commuters need to make the most of their rides to work.

After several months of preparation, the Freewheel Bike Midtown Bike Center opened its doors on May 16, 2008. Nomad Marketing managed the Grand Opening event and generated media exposure for the new center. Freewheel Bike enjoyed more than 1,000,000 media impressions from 20 unique placements.

Creating Buzz

Freewheel Bike asked Nomad Marketing to generate immediate excitement for the Center, helping it stand out from the densely populated bicycle retail landscape. Freewheel had two key goals for their grand opening:

• Generate media coverage
• Attract customers immediately

Event planning and media relations

Nomad Marketing created a widely-attended Grand Opening media event, featuring several local government and business dignitaries.  Among the speakers were Minneapolis Mayor, R.T. Rybak, Allina CEO Dick Pettingill and several Minneapolis City Council Members. Press releases and media advisories created by Nomad Marketing attracted the print, online and broadcast media to the event and generated wide pre- and post-event coverage.

Media impressions

• More than 1,000,000 media impressions
• $30,000+ equivalent ad value
• 8 print articles
• 7 broadcast TV segments
• 3 online features
• 2 radio features