Nomad Marketing provides strategic marketing guidance and ongoing marketing support for All Seasons Cleaners
Seasons Cleaners provides consumer dry cleaning, laundry and other garment care
services throughout the Twin Cities.
Their four locations and delivery service cover a wide variety of
neighborhoods and customer populations.
grown by acquiring other businesses and opening new store locations, All
Seasons Cleaners enjoyed broad geographic penetration, but wanted to improve
revenue and profitability at each store.
The company also recognized the need for a cohesive marketing strategy
to guide marketing decisions and allocate scarce marketing resources.
All Seasons Cleaners asked Nomad Marketing to develop and a
comprehensive marketing strategy to create a consistent customer experience
throughout their marketing initiatives, from their first experience with the
company throughout their relationship with the company. All Seasons Cleaners had several key
goals for their marketing activities:
Marketing conducted an exhaustive review of All Seasons Cleaners’ customer base
and purchasing patterns. This
research formed the basis for a comprehensive marketing strategy and tactical
marketing plan. Key tactics
Website re-launch and
search engine optimization
(electronic and print)
Web traffic growth and consistent search engine results