Nomad Marketing provides strategic marketing guidance and ongoing marketing support for All Seasons Cleaners

Summary/Highlights

All Seasons Cleaners provides consumer dry cleaning, laundry and other garment care services throughout the Twin Cities.  Their four locations and delivery service cover a wide variety of neighborhoods and customer populations.

Having grown by acquiring other businesses and opening new store locations, All Seasons Cleaners enjoyed broad geographic penetration, but wanted to improve revenue and profitability at each store.  The company also recognized the need for a cohesive marketing strategy to guide marketing decisions and allocate scarce marketing resources.

A Cohesive Strategy

All Seasons Cleaners asked Nomad Marketing to develop and a comprehensive marketing strategy to create a consistent customer experience throughout their marketing initiatives, from their first experience with the company throughout their relationship with the company.  All Seasons Cleaners had several key goals for their marketing activities:

• Attract new customers
• Encourage higher revenue from current customers
• Establish unified branding
• Maintain regular, consistent communication with customers
• Improve the overall customer experience

Strategic planning and thoughtful execution

Nomad Marketing conducted an exhaustive review of All Seasons Cleaners’ customer base and purchasing patterns.  This research formed the basis for a comprehensive marketing strategy and tactical marketing plan.  Key tactics include:

• Re-branding

• Website re-launch and search engine optimization

• Direct marketing (electronic and print)

• Monthly customer satisfaction survey

Results

• Significant new customer growth

• Web traffic growth and consistent search engine results

• Measurable revenue from new marketing initiatives